MAKE THE FUTURE.
FROM SHELL.
BRANDING, PROMOTION
AND MAKING AN IMPACT.
Every year, there’s an opportunity for the brightest young minds to innovate and bring their ideas to the table to help drive us towards a low-carbon future.
Make The Future is organised by Shell, so there’ll always be cynics. But what if we could rebrand them to distance themselves from, well, themselves? Could we change the famous Pecton? Now that’d be something – and would certainly make it more in-keeping with a new, low-carbon future.
Shell were open to discussing it even though, deep down, we all knew it’d never happen. Or would it…?
Logo exploration // Step one
Logo exploration // Step two
Logo exploration // Step three
