BT SPORT.
SCOTLAND’S EURO-QUALIFYING DREAMS.
WORKING THROUGH THE NIGHT.
IMAGE SELECTION AND OVERSEE RETOUCHING.
It’s a simple write up for this project, as it was a fast-turnaround job following hot on the heels of the ‘Dream’ campaign, highlighting Scotland’s brilliant run in the Euro 2020 tournament – they could make history and qualify.
We pulled a night shift so, on the off-chance Scotland actually won, the digital OOH, as well as press and Facebook static posts, would be live by the time fans were on their way to work in the morning.
They only went and won.
So we spent the night waiting for shots to be uploaded from multiple photographers across Getty, Shutterstock and the Scottish FA so we could select shots, create quick comps for approval, then let the clients sleep a bit while we directed retouchers before heading into artwork and supply by 8.30am.
