LONDON ZOO.
COVID-19 LOCKDOWN FUNDRAISING.
DESIGN, TYPESETTING
AND CHANGING MENTALITIES.
During COVID lockdowns, London Zoo was in crisis. No visitors through the doors meant an enormous hit on their revenue and highlighted the need to raise more through donations.
Adoption plans are already commonplace at many zoos. But we needed to highlight it’s no longer about adopting one of these amazing animals, it’s about looking after the entire zoo. So we used super-close-up shots to highlight the detail these amazing creatures, then subverting it by scrawling across it in a hurried style – a nod to the fact this is seriously time-sensitive.
